Internet Marketing Ethics Web Issues
- Ethical issues in eMarketing, B2B + ethics, marketing standards for advertising ethics B2C site compared to a B2B site.
- Ethics and B2B, legal, & ethical issues. E-business Ethical Issues & Concerns.
- What are Internet ethics and B2B marketing and advertising ethics in B2B and B2C? B2B legal, ethics, regulatory ethical and legal issues with websites B2C & B2B.
Importance Of Ethics On The Internet
B2C marketing ethical and legal issues on a B2B VS. B2C. B2B & B2C Web sites compare: www.pwebs.net. What is ethical in B2C Web sites? Who can you trust? Understanding B2B B2C.
In a society where legal and ethical limits are pushed to the max and how the attitude pervades those around us that if there are no rules against something then it is ok to do, why even ask about ethics and values on the Web? Because, it affects you and your business!
The Internet is a growing and a continually evolving creature that will live on in perpetuity. As such, it would be wise to ponder the e business legal and Internet marketing ethical issues of b2b b2c. Whatever is written and published online will be there forever. Imagine the billions upon billions of text information pages that are and will be stored for a long time. There is even a site where you can go Way Back to check out archives of other websites and view pages that were created at the beginning of their infancy. Additionally, video, films, movies, and audio in various applications formats are also viewable.
Now, with the new wireless web mail from cell phones and other pda communication devices, the Internet will be affecting more lives than ever before. Security and privacy concerns along with e-business regulatory issues will become more prevalent. It will become more difficult to figure out who you can trust online; with all the unethical, illegal, and Internet marketing and online advertising frauds and Ebusiness email scams.
Important Ethical E-Business Legal Issues
If you are writing copy and maintaining a client's ebusiness or ecommerce website consider the following consumer privacy and legal matters:
What you say when copywriting and publishing for a client is
a reflection of how they are viewed to the rest of the world. Negative
or defamatory articles published about various people and companies
on other websites, if not properly researched, could possibly have
legal consequences of libel that can stretch across countries. Additionally,
consider carefully what is published on Weblogs or Blogs for short.
A blog is simply a website where daily, weekly, or monthly personal
or corporate thoughts, ideas, and happenings can be published and
shared with others. Interaction with readers can be set up in the
form of comments from visitors. Typically
blog sites can be set up for free.
View the
CyberJournalist.net:
A Bloggers' Code of Ethics for a suggested guide to publishing on
a blog.
If webmasters perform unethical optimization of a client's website, it could have long lasting negative business consequences for that client that can not be easily repaired. Consequences that at first glance may seem insignificant. People are getting more savvy online. They are starting to see the e business false advertising that is upon us. Beware, it's just a matter of time until we hear more stories and legal action taken.
When dealing with ethics in a B2B company and B2C clients there is a major degree of trust and responsibility that is imparted to a person or group that maintains the Web site. It is very important from both an ethical values based ebusiness and legal B2B and B2C perspective to make sure that the written words and what is portrayed about a company are factual. Because issues arise involving marketing ethics and the importance of understanding a business for Internet marketing issues and advertising purposes, there are potential areas for revealing trade secrets or intellectual property if proper B2B ethical behavior is not followed.
Email correspondence should be private and confidential. While certain individuals might not see any harm quoting it on the Web from an email sent, it is always advisable to get a person's consent prior to publishing anything. While the person might give consent, they might not realize the full implications, Online privacy issues, or impact of having it published online. Therefore, it would be wise to consider it very carefully before even asking for their approval.
Ethical Issues In e-Business And Challenges For Implementing e-Commerce
There are many legal and web site regulatory issues involved. Electronic copyright, e-commerce, credit/cash policies, international trade, tariffs, privacy, digital media offers, and security are a few of the items to be considered. See: Business ethics manual procedures & standards for ethics compliance in e-business from: Center for Virtual Organization and Commerce @ LSU, "Business-to-Business Ecommerce, Supply Chain Management" B2B Challenges
Trust, Importance of Ethics, US Government Regulations
- The Ethics of Internet Marketing
- E-business legal, ethical, and regulatory issues with B2B and B2C
- Marketing on B2B Web site
- Ethics B2B Copyright Law
- Ethical B2B Practices
- Marketing Ethics Issues U.S.A
- B2B vs B2C legal
- E-commerce Ethical Facts site:.gov
- Ethics In Advertising site:.gov
- Advertising And Marketing On The Internet - Honesty
I am sure there are many more items related to b2b and b2c ethics on a B2B and a B2C site. Here are other B2B ethical issues (copyright) to be aware of: e-business ethical issues and B2B versus b2c. Websites examples of: What are the regulatory issues for a b2b site? (meta search engine robots topic) The e-business regulatory issues with B2B and B2C in the U.S. compared to AU. and other nations.
Email has a number of regulations implemented by the US government. Email marketing (opt-in Vs. opt-out, Vs. double opt-in) View IAB, Interactive Advertising Bureau Standards and Guidelines - eMail Guidelines. Share your comments at unsolicited b2b and b2c emails "The Email Junk Mail Trash Heap" Pop up ads, email, instant messengers, consumer privacy information, and online security threats. Ads that make you double click at a wrong location and the very click installs some sort of adware, spyware, or malware on your computer. See: "CPACSA" [Consumer Protection Against Computer Spyware Act]
Consumers Survey Scams And Hoaxes
This is one to watch out for closely! Beware Phone "Survey" Scams, "Charity" Appeals for Chainmail, online security, and spam. Another area that can be a real pain, is "The Never-Ending Hoax Viruses". See: http://www.sans.org/rr for other articles related to consumer security.
Watch out for this particular crime of sites that copy your website text (legal issues) or name while trying to pawn off some other item they are selling (as though you are indorsing it - NOT) See: copyright law "Digital Millennium Copyright Act"
Unethical redirects to other pages with completely different information than what was shown in the search results. For an example (*note: site may no longer be available. *** Warning See: webmasters guidelines) of this type of spamming ethical issues in B2C website: do a search for ethical and legal issues on a B2B vs. B2C website. One of the top results is/was an example of Internet ethics cheating, involving ethics in B2B and B2C online, from an online group that promotes cheating. What an oxymoron! (additional research notes) Software for detecting plagiarism. (See copyright violation issues)
Accidental duplicate B2B versus B2C marketing pages or others, OR additional search engine spam (repetitive results fed back in to self) AND the copying of search engine results should be deleted.
Advertising And Keywords Scams
Unethical spyware/adware companies are promoting themselves as: "get to the top of Google, Yahoo, and MSN search guaranteed for your keywords." These companies are using the term "Search Engine Data Merging." Spyware and adware is installed on some users computers then they sell keywords to professionals for thousands of dollars a year. This is a huge money making scam.
The company is using various names: Search Elevators, Link Positions, Window Billboards Network, Winspeed Network, Real Positions Network, Keywords Guru, and even a new search engine labeled RedZee Search. Read more: Advertising Scam - Search Engine Data Merging.
Identity Theft & Internet Fraud
Identity theft is a major problem of which I have personal experience with. That's a different story and continues on. Beware, that this issue is related to online B2C ethical business issues and legal issues. For help see: Federal Trade Commission - Your National Resource for ID Theft + Better Business Bureau, BBB.
B2B legal, ethics, regulatory b2c ethical, Internet Businesses e-commerce legal issues articles and help can be found at the Internet Fraud Complaint Center, which has information about the various topics as well as filing a complaint. Intellectual property, Patents, Trademarks, Policy and Law Reports, & additional reference material can be found at United States Patent and Trademark Office.
Domain Name Registration Issues and Scams
Domain name registration is another area online where ethics have been thrown out. Certainly there are some gray areas for someone to be registering a domain name that is close to some other corporate identity's name. But, many of these individuals and corporations that register domain names in the same country and other countries that are near to, or similar to the spellings of others, are registering the names to infringe upon the trademarks and brands of other corporations and organizations.
Domain Name Disputes
Briefly, I'd like to point out that use of a name can be legal for many parties whether they have a trademark or not. Two or more parties may have the same trademark in different jurisdictions, may have the same trademark in the same jurisdiction but in different industries, or may legally use a name without owning a trademark to it. It is not necessary to own a trademark, to use a particular name.
This being the case, domain name registration on a first-come, first-serve basis is the most logical. If two (or more) parties have the right to use a name (even if one has a trademark and the other doesn't), neither party should be given preference in using a domain name with that name. (Reference)
Joseph Friedman
With the proliferation of world wide domain name registrars from all countries around the globe, in which many of these countries, such as China do not even maintain the same social/ethical value systems, makes it even more difficult to protect corporate trademarks, copyrights, and intellectual property rights. Additionally, because many of these countries have their own rules and regulations for bringing domain disputes in which the complainant bears the legal burden of proof for their own claims in the native language of the country (as opposed to English), and differs greatly from that of the ICANN, Internet Corporation for Assigned Names and Numbers, registration and domain dispute resolution policies, it will become increasingly difficult to protect corporate identities on the Internet. Read the following article that gives great insight into the domain name scams from China. .CN Chinese Domain Name Scams From China
Definition Of Ethical Issues In B2B, Ethics In B2B And B2C Defined
"A set of principles of right conduct" - Search
"The rules or standards governing the conduct of a person or the conduct of the members of a profession" - Online dictionary ethics
Honesty, Integrity, and Trustworthy
Business Marketing And Advertising Ethics B2B + Ethics Values To Live By On The Net
Honesty
"Honesty the best policy" When dealing with customers and clients, not following this policy comes back to bite people time and time again.
Integrity
Do not be swayed by shortsightedness. If you see a potential for a quick buck, ask yourself if this really is a proper way to go about doing something. Businesses have been guilty of shortsightedness themselves. They have extracted a quick buck at the expensive of their integrity and consumers' wallets.
Trustworthy
Remember, when working with clients, he or she is placing web site trust in you. Hold onto that trust dearly and don't do anything that would harm it. They are trusting you to help them out on the Net. Remember this saying: Tell it like it is and do it with style! Customers will appreciate it. See: Business Ethics
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*Note: This site automatically logs the browser's domain name, and IP address. No info is ever released & used strictly for our internal use only. View entire importance of web ethics, & our insurance of online privacy policy.
Advertising And Marketing On The Internet - Honesty by PWEBS's James A. Warholic -- Is your business website information out of date? If so, you may be guilty of false advertising especially when it applies to the consumer market place. Read why, from a B2B and B2C legal standpoint about the importance of having your website up to date.
Your Business Can Become A Bright Internet Star
